Flyers in 2026 – are they still worth printing? + 5 tips to do it right

Do flyers still make sense in the age of social media? We answer that question and show you how to print flyers that actually work. A guide from Graften printing house.

“Why print flyers when there’s Facebook?” — we hear this question more and more often. And we understand the doubt.

However, the data says otherwise: printed advertising materials can have up to 70% higher recall than online ads.

A flyer sits on a table, stays in a bag, hangs on a notice board—and reminds people about your business even when it’s not online.

The real question is not “should you print?” but “how to print so it works?”

1. Start with one clear goal

The most common mistake is trying to say everything at once.

A good flyer has one goal:

sign up
call
visit a store
use a promotion

Before designing, ask: what should the reader do?

2. Format matters – choose the right one

3. Paper and finish – don’t cut corners

Thin paper looks cheap.

Choose coated paper:

minimum: 130 g/m²
recommended: 170 g/m²

Selective UV (gloss logo on matte background) significantly increases perceived quality.

4. Content – short, clear, with CTA

A flyer is not a blog post.

You have 3–5 seconds to grab attention.

Must include:

strong headline
clear benefit
clear CTA

Examples:

“Call now”
“Visit us”
“Use code GRAFTEN10”

Avoid generic phrases.

5. Distribution – plan before printing

Even the best flyer won’t work if it reaches the wrong audience.

Think:

where are your customers?
events? gyms? restaurants?
local mailboxes?

Good distribution = better results even with smaller quantities.

Graften prints high-quality flyers with a wide range of formats, papers, and finishes.

Order online without leaving your home and receive your materials at your doorstep.

👉 Order flyer printing at Graften